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Monday, August 21, 2006

Vlogging and YouTube changing the world, sort of

It seems kind of weird that corporations and organizations with tens, hundreds of millions, or even a billion dollars would waste any time vlogging - creating video blogs. The same goes for posting videos to You Tube or any other social video web site.

I mean, if you can command the 36-inch HDTV monster in the living room, do you really care if you show up in the 4-inch window on the 20-inch little critter in the den or study?

Apparently, some of them do.

The YouTube Election - New York Times:
He sees a future where candidates must be camera-ready before they hit the road, rather than be a work in progress. %u201CWhat%u2019s happened is that politicians now have to be perfect from Day 1,%u201D he said. %u201CIt%u2019s taken some richness out of the political discourse.%u201D


That is not the only example. I say on TV that a major US corporation was backing a couple young, photogenic, well-spoken mothers in northern Virginia who have their own show on the web.

Backing them to the tune of $60 K per year. Okay, they are not getting rich with that but it does let them stay at home and focus on their kids and their show. It is the kind of thing people mention when they say, "my dream is to...".

Personal digital video publishing was nowhere half a dozen of years ago.

What is interesting about the tremendous way video has taken hold is not how it has become progressively easier to shoot/edit, affordable to distribute, and consumable by the masses.

What is interesting is how digital multimedia maven Steve Jobs predicted well back in the nineties that digital video was going to be huge soon. Personally, I was thinking everyone tosses a clinker known and then at the time when I heard that.

Today, I am only thinking, how did he know???

Someone should ask Jobs in an interview someday, how is it that you are so good at predicting the future within your industry and everyone else so frequently misses the mark so wildly?

It sounds like a dumb question and maybe he has been asked before and I just never read it. But I would love to know what is going on in his head when he makes these predictions.

It is uncanny.

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